Beat Generals, LLC Online Security & Privacy Policy

Posted: March 1, 2012

This Privacy Policy applies to websites owned and operated by Beat Generals, LLC (hereinafter referred to as "Beat Generals", "we", "us", or "our"), including (the "Site" or "Sites"). We respect your privacy and are committed to maintaining and using any information we collect through your use of the Site responsibly, and this Privacy Policy addresses such use and disclosure of your personal information we collect from you. By visiting the Site, or providing your personal information to us, you are accepting the practices described in this Privacy Policy. We reserve the right to modify this Privacy Policy at any time and for any reason. Your continued use of the Site after any change to our Privacy Policy shall be deemed as your acceptance of such changes. Any changes made to this Privacy Policy shall be effective as of the "posted date" above. We recommend that you check this policy periodically to review the policy and learn about any changes that may have occurred.

Information We Collect

While you may use some of the functionality of the Site without registration, some of the tools and services on the Site may require registration. If you use the Site without registering, the only information we collect will be Non-Personal Information such as IP address through the use of Cookies or Web Beacons, which are described in more detail below. If you choose to register on a Site for certain services, we require you to submit Personally Identifiable Information such as first name, last name, and email address. You are responsible for ensuring the accuracy of the Personally Identifiable Information you submit to Beat Generals. Inaccurate information may affect the information or products you receive when using our Site and tools and our ability to contact you as described in this Privacy Policy. For example, your email address should be kept current because that it is how we communicate with you.


We collect Non-Personal Information about your use of the Site through the use of Cookies. A "Cookie" is small text file placed on the hard drive or storage device on your computer when you visit the Site. The Cookie stores information about your visit to our Site. Some Cookies are "session" Cookies and only last for the duration of your visit. Other Cookies known as "persistent" Cookies remain on your computer after end of each session and store information helpful to your experience. Our Site utilizes both session and persistent Cookies. Every computer that accesses the Site is assigned a different Cookie by Beat Generals. Cookies do not retain any Personally Identifiable Information on your computer. The Cookies allow us to access information that we can then use to improve your shopping experience, such as holding items in your shopping bag, accessing your address book, or providing you with customized pages based on your past viewing or purchasing history. Cookies are also used to facilitate a user's log-in, as navigation aides and as session timers. Most web browser software can be set to reject all Cookies. If you reject our Cookies or otherwise disable the Cookie feature on your web browser, certain functions and conveniences of our Site may not work properly. But you do have to accept our Cookies in order to productively use our Site. We do not link Non-Personal Information from Cookies to Personally Identifiable Information without your permission.

Web Beacons

We also may use Web Beacons to collect Non-Personal Information about your use of our Site and various services. A "Web Beacon" is a transparent graphic image, no larger than 1 pixel x 1 pixel, that is placed on our Site or in an e-mail that we send you. The information collected by Web Beacons (i) allows us to statistically monitor how many people are using our Site, (ii) how many people open our emails, and (iii) for what purposes these actions are being taken. Our Web Beacons are not used to track your activity outside of our Site. We do not link Non-Personal Information from Web Beacons to Personally Identifiable Information without your permission. Web Beacons are most often used in conjunction with Cookies to monitor activity on our Site. When you visit a particular web page, Web Beacons notify us of your visit. Since Web Beacons are used in combination with Cookies, if you disable Cookies the Web Beacons will only detect an anonymous Site visit.

Marketing Partners Collecting Non-Personal Information on Beat General's Behalf

From time to time Beat Generals may engage third parties to collect information, on our behalf, to help Beat Generals manage and optimize our Internet business and communications. These marketing partners help us to measure the effectiveness of our advertising and better understand how visitors use our Site. To do this, Cookies and Web Beacons are placed on our Site by these third parties on our behalf. The type of information collected in this manner includes pages visited and products purchased. By supplementing our records, this information helps us identify what pages are most attractive to our visitors, which of our products most interest our customers and what kinds of offers our customers like to see. Although our marketing partners record the information coming from our Site on our behalf, the data cannot be used for any reason without our authorization. If your browser is set to reject Cookies, this Non-Personal Information will not be collected by these third parties. We do not share your Personally Identifiable Information with these marketing partners.

Payment Processor

We utilize a third party to process all of your purchases on the Site ("Payment Processor") and it collects the necessary Personally Identifiable Information such as first name, last name, credit card number, and other information needed to necessitate purchases. The Payment Processor's use of such Personally Identifiable Information may be subject to its own Privacy Policy. We only receive information related to the payment status of your account, which does not include your credit card number or other financial account numbers. We recommend that you review the Payment Processor's Privacy Policy.

Personally Identifiable Information We Collect About You

As briefly discussed above, we collect Personally Identifiable Information that you provide to us when you: register with the Site, update your user profile, log-in, opt-in to receive our emails, or participate in a promotion or survey that asks you to submit Personally Identifiable Information. We use the Personally Identifiable Information that you provide to respond to your questions, provide the specific products or services you select, send you emails about Site maintenance and updates, and inform you of significant changes to this Privacy Policy.

Emails to You

Upon registering with Beat Generals, you can choose to enroll in our email service to receive promotional emails from Beat Generals unless you opt-out during such registration process. You can unsubscribe from the email service at any time after registration by simply clicking on the "unsubscribe" link at the bottom of any email and follow the specified instructions to opt-out. You will then be unsubscribed from the email service within 10 business days.

Emails You Send to Beat Generals

This Privacy Policy does not apply to content, business information, ideas, concepts or inventions that you send to Beat Generals by email. If you want to keep content or business information, ideas, concepts or inventions private or proprietary, do not send them in an email to Beat Generals. Please note that email is not encrypted and is not considered to be a secure means of transmitting credit card information.


We are committed to protecting the privacy of children. Neither Beat Generals nor any of its services are designed or intended to attract children under the age of 17. We do not collect Personally Identifiable Information from any person we actually know is under the age of 17.

Disclosure of Your Information

Except as set forth in this Privacy Policy or as specifically agreed to by you, Beat Generals will not disclose any Personally Identifiable Information it gathers from you on our Site. We may only release Personally Identifiable Information to third parties: (1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; (2) to enforce or apply the Beat Generals Terms of Use and other agreements; or (3) to permit us to pursue available remedies or limit damages; or protect the rights, property, safety or security of Beat Generals, our employees, contractors, customers, or the visitors of our Site. This includes other companies and organizations for the purposes of fraud protection and credit risk reduction. In the event that we are legally compelled to disclose your Personally Identifiable Information to a third party, we will attempt to notify you unless doing so would violate the law or court order. In the unlikely event of a sale of some or all of our business, Beat Generals may disclose your Personally Identifiable Information to the individual or entity agreeing to purchase, acquire, or merge with Beat Generals, LLC.; however, Beat Generals shall require such individual or entity to agree to and abide by the terms and conditions of this Privacy Policy.

Disclosure to Third-Party Contractors/Service Providers

Beat Generals third-party contractors sometimes have limited access to your Personally Identifiable Information in the course of providing products or services to Beat Generals. These contractors include vendors and suppliers that provide us with technology, services, and/or content for the operation and maintenance of our Site. We may also engage third-party contractors to help us fulfill orders or maintain and manage our customer database. Access to your Personally Identifiable Information by these contractors is limited to the information reasonably necessary for the contractor to perform its limited function for Beat Generals. We also contractually require that our contractors 1) protect the privacy of your Personally Identifiable Information consistent with this Privacy Policy, and 2) not use or disclose your Personally Identifiable Information for any purpose other than providing us with products and services as required by law.

Disclosure of Aggregate Information

Beat Generals may provide Aggregate Information to third parties. We do not provide Personally Identifiable Information that we collect as a part of this Aggregate Information. For example, we might inform third parties regarding the number of users of our Site and the activities they conduct while on our Site. Depending on the circumstances, we may or may not charge third parties for this Aggregate Information. We require parties with whom we share Aggregate Information to agree that they will not attempt to make this information personally identifiable, such as by combining it with other databases.

California Privacy Rights

Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask for a notice of what categories of personal information Beat Generals shares with third parties. That notice will identify the categories of information shared and include a list of the third parties with which the information was shared. If you are a California resident and would like a copy of this notice, you may submit a written request to the following address: Beat Generals, LLC 1458 Red Barn Way, Beavercreek, OH 45434. Please allow 30 days for a response.

How Beat Generals Handles Security Internally

    Listed below are some of the security procedures that Beat Generals uses to protect your privacy:
  • Requires both a personal username (log-in name) and a password in order for users to access their Personally Identifiable Information. When setting up an online account, you will be prompted to select a password. The retrieval of Personally Identifiable Information relating to you is only available to you if you provide the correct password that you have created. After providing your password, you can edit or delete your information at any time by updating your profile.
  • Use of Firewalls to protect information held in our servers.
  • Utilizes Secure Socket Layer (SSL) encryption in transmitting Personally Identifiable Information to our servers, for example, during the order process. SSL encryption protects your Personally Identifiable Information from being decoded by anyone other than Beat Generals. You can tell that you are in secure mode by the following: (i) the "http" in the web address will be replaced by "https" and (ii) depending on the browser, you will see a padlock in the lower section of the browser window. In order to take advantage of encryption technology, you must have an Internet browser which supports 128-bit encryption.
  • Closely monitors the limited number of Beat Generals employees who have potential access to your Personally Identifiable Information.
  • Requires all Beat Generals employees to abide by our Privacy Policy and to be subject to disciplinary action if they violate it.
  • Backs-up our systems to protect the integrity of your Personally Identifiable Information.

Inherent Risk of Using Internet

Despite Beat Generals' efforts to protect your Personally Identifiable Information, there is always some risk that an unauthorized third party may find a way around our security systems or that transmissions of your information over the Internet may be intercepted. You play a role in protecting your information as well. Because your password permits access to your personal information, please keep your password secret and do not disclose it to others. We recommend that, if you share your computer with other people, you log out and close your browser window when your session is completed. Signing off will help protect your information if you share a computer or are using a computer in a place.


Our Site may contain links or references to other websites operated by our business partners or other third parties. This does not mean that we endorse these websites, or the content contained on or products or services sold through such websites. We do not make any representations or warranties about any website you may access through ours. They are independent from us, and we have no responsibility for their information or activities. These websites may send their own cookies, collect data, and make use of that data in ways that our websites would not. Be aware that we have no control over these websites and our Privacy Policy does not apply to these sites. We encourage you to read the Privacy Policies and terms of use referenced in the websites you enter.

Contacting Beat Generals

If you have any questions or concerns regarding our Privacy Policy or our use, storage, or handling of your Personally Identifiable Information, please contact us:

By Email:

By Mail:

Beat Generals, LLC
1458 Red Barn Way
Beavercreek, OH 45434